
Ferndale, WA (PRWEB) September 5, 2008
Did you cognize that according to the World Health Organization, there are 1.6 billion fat people in the world and at the same time, according to Bread for the World in 2007 there were 862 million people in the world that were underfed?
On September 7, Weight Watchers will launch Lose for Good , a campaign created to empower people to get healthier while also giving back to others in need. The program addresses two circular epidemics obesity and degenerative hunger and malnutrition.
For every pound lost with Weight Watchers during a six-week period, beginning September 7 and ending October 18, Weight Watchers will donate the cost of one pound of food up to one million dollars. The funds will go to two hunger-fighting organizations: Share Our Strength, which works to make bound no child in America grows up desirous, and Action Against Hunger, which provides proximate and long-term solutions for hunger to people around the world.
“Lose For Good is designed to further inspire Weight Watchers members as they take the first step on a journey towards a healthier lifestyle,” said David Kirchhoff, President and CEO Weight Watchers International, Inc. “In executing so, they will assist others, as hunger relief organizations in our communities and around the world are being stretched along like never before.”
Weight Watchers members learn that even a small change, like losing as little as five percent of body weight, can help bring real rewards such as lower cholesterol levels and reduced blood pressure. Similarly, assisting provide nutritious food to a family dealing with hunger can make a big difference in their lives.
Weight Watchers is also rallying its vast community by encouraging the thousands of meeting leaders, receptionists, other employees and loyal Members to participate in local food drives.
To larn more about the Lose for Good campaign, view concentrated content including a video by the visionary iO Tillett Wright and Overspray, and to append a widget to your MySpace page, visit the postdating sites. The Lose for Good campaign will also have a group page on Facebook
http://www.myspace.com/weightwatchers
http://www.youtube.com/loseforgood
http://www.kyte.tv/ch/117208-the-lose-for-good-campaign
http://loseforgood.blip.tv/
About Weight Watchers International, Inc.
Weight Watchers International, Inc. is the world’s leading provider of weight management services, running globally through a network of Company-owned and franchise operations. Weight Watchers holds over 50,000 weekly meetings where members have group support and larn about able-bodied eating patterns, behavior modification and animal activity. WeightWatchers.com provides innovative, subscription weight management products over the Internet and is the leading Internet-based weight management provider in the world. In addition, Weight Watchers offers an ample range of products, publications and programs for those concerned in weight loss and weight control
Contact: Erica Hartfield, Ketchum Interactive
Phone: 404.879.9221
Mobile: 404.314.9688
Aim: musicfan214
Email: Erica.Hartfield @ Ketchum.com
###